From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to th (more…)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to th (more…)